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About Amazon Sales Channel

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Amazon Sales Channel is a powerful extension that seamlessly integrates your Magento Admin with your Amazon Seller Central account. After onboarding, Magento becomes a “central command center” for managing and controlling your Amazon listings, orders and inventory, and pricing for your Amazon store.

Store integration connects Magento and Amazon to sync data between both platforms. Amazon Sales Channel enables you to:

Onboard and integrate one or more Amazon Seller Central accounts with Magento.
Import and sync your existing Amazon listings and match to products in your Magento catalog, creating a centralized product catalog.
Create and manage Amazon listings for products in your Magento catalog.
View and fulfill (ship) orders in Magento and Amazon, syncing order status, payment, and refund information.
View logs for analysis and errors for competitive prices, listing changes, and communication issues.

Access your Amazon stores to view and manage all of these features, account information, listings, orders, and more on the Amazon Sales Channel home page.

Promotions and Pricing

With Amazon Sales Channel, you can:

Synchronize Amazon listing pricing to Magento catalog price (or alternate price attribute).
Enable MSRP strike-through pricing in your Amazon listings to increase customer value proposition.
Enable and manage Minimum Advertised Price (MAP) in your Amazon listings.
Configure additional VAT tax in your Amazon pricing.
Set a custom value for “available quantity” in your stock / quantity settings to show with your Amazon listings to increase buyer urgency.

Pricing Rules

With Amazon Sales Channel, you can:

Create stackable, flexible, and complex pricing rules to manage your Amazon pricing for everyday sale or seasonal promotions.
Create floor and ceiling prices to protect your lowest and highest prices.
Create and manage intelligent repricing rules that will automatically adjust your product pricing relative to other Amazon competitors (lowest competitor and Buy Box price).

Catalog Feed Management

With Amazon Sales Channel, you can:

Import your existing Amazon listings (products) and match to existing or create new products in your Magento catalog.
Publish your Magento products to Amazon to create new Amazon listings.
Create overrides to set an individual price, handling time, condition, and seller notes message.
Import and map product attributes from your Amazon listings to automatically match with products in your Magento catalog.
Set multiple search parameters to match Amazon listings to your Magento catalog.
Define listing rules to determine which of your Magento products are eligible to be listed on Amazon.
Set a default handling time for your new Amazon listings.
Match listing conditions based on a Magento attribute.
Add seller notes for each condition type (optional).
Implement quantity thresholds when importing Amazon listings into your Magento catalog.
View recommended listing improvements.

Order Management and Customer Service

With Amazon Sales Channel, you can:

Support and process orders in Amazon and Magento.
Import your Amazon orders into Magento or leave them in Amazon.
Define which of your Magento website stores to associate with your Amazon orders for importing and managing orders.
View, cancel, and ship orders from Magento and/or Amazon depending in your fulfillment settings.
Map your Amazon order status to custom status within Magento (optional).
View and manage order errors to resolve issues and connect with customers.
Send order tracking data to your Amazon Seller Central account.
Cancel orders and select a reason response.
View the recent order information for your Amazon orders.

Reporting

With Amazon Sales Channel, you can review report information about:

Listings by statuses of active, inactive, eligible, and incomplete.
Orders awaiting shipment.
Most recent orders.
Amazon listing changes log to review product/listing feed changes (price, quantity, etc.).
Product Buy Box Competitor Pricing data.
Product Lowest Competitor Pricing data.

Support for Global Sales

With Amazon Sales Channel, you can:

Manage multiple Amazon Marketplace regions (countries).
Support multiple currencies using the Magento Currency Conversion Tool.
Manage shipments from your product locations and Amazon fulfillment centers.

Customer Management

Build your Magento customer database by importing customer data associated with your Amazon orders. Leverage and expand your marketing potential through this expanded list of customers through your Amazon Marketplace listings and Magento storefront.