After July 2021, the 2.3.x release line no longer received quality updates or user guide updates. PHP 7.3 reached end of support in December 2021, and Adobe Commerce 2.3.x reached end of support in September 2022. We strongly recommend upgrading to Adobe Commerce 2.4.x to help maintain PCI compliance.

Google Tools

This site contains archived merchant documentation for a version of Adobe Commerce and Magento Open Source that has reached end-of-support. The documentation available here is intended for historical reference only and is not maintained. The Adobe Commerce Merchant Documentation for current releases is published on the Adobe Experience League.

Your store configuration is integrated with the following Google tools to help optimize your content, analyze your traffic, and connect your catalog to shopping aggregators and marketplaces.

Google Analytics

Learn about using Google Universal Analytics to define additional custom dimensions and metrics for tracking, with support for offline and mobile app interactions, and access to ongoing updates.

Google Privacy Settings

Learn how to modify Google settings to ensure that your use of customer data remains in compliance with privacy regulations.

Google Content Experiments

Learn about setting up an A/B test of products, categories, or content pages using Google Analytics Content Experiments.

Google Tag Manager

Learn how you can use Google Tag Manager to manage the many tags related to marketing campaign events.

Google AdWords

Learn how to create a Google AdWords campaign and track conversions for your store.
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