Price Adjustment

The Price Adjustment section is differs slightly for Standard and Intelligent repricing rules. The “Match Competitor Price” option is only available in the Price Action drop-down when the Rule Type field is set to “ Intelligent repricing rule.”

Sections of an intelligent repricing rule include:

• Select Rule Type
• Competitor Conditional Variances
• Price Adjustment
• Floor Price
• Optional Ceiling Price

The price adjustment determines what you do once you have identified the competitor price source.

To configure the Price Adjustment section:

Define your pricing adjustment in the Price Adjustment section.

1. For Price Action, select an option:

   • Decrease By: Choose when you want the defined price source value to be to be adjusted down, creating a lower price for the rule, before listing to Amazon.

   • Increase By: Choose when you want the defined price source value to be adjusted up, creating a higher price for the rule, before listing to Amazon.

   • Match Competitor Price: (Intelligent repricing rule only) Choose when you want to change your Amazon listing price to match the lowest competitor price, based on your competitor feedback and variance parameters. When set to Match Competitor Price, the Apply and Adjustment Amount fields are removed.

2. For Apply, select an option:

   • Apply as percentage: Choose when you want the defined price source value adjusted by a percentage.

   • Apply as fixed amount: Choose when you want the defined price source value adjusted by a fixed amount.

3. For Adjustment Amount (required), enter the numerical value for the price adjustment.

   • When Apply is set to Apply as percentage, enter the percent value (example: 25 for a 25% percent adjustment).

   • When Apply is set to Apply as fixed amount, enter the numerical value for the fixed amount (example: 25 for a $25 fixed adjustment).

Intelligent Repricing Rule: Price Adjustment