Recommendation Metrics | Adobe Commerce 2.3 User Guide (Archived)

Recommendation Metrics

This site contains archived merchant documentation for a version of Adobe Commerce and Magento Open Source that has reached end-of-support. The documentation available here is intended for historical reference only and is not maintained. The Adobe Commerce Merchant Documentation for current releases is published on the Adobe Experience League.

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To analyze how well your recommendations are performing, Magento collects the following metrics:

Impressions - Number of times a Recommendation unit is loaded and rendered on a page. Note that the recommendation can be rendered on a page but not viewed by the shopper; for example, a Recommendation unit can be loaded “below the fold” of the browser’s viewport. In this case, the rendered unit would be counted as an impression, but a view would only be counted if the user scrolled the unit into view.
Viewable Impressions - Number of Recommendation unit impressions that register at least one view.
Views - Number of times a Recommendation unit appears in the viewport of the shopper’s browser. This event can fire multiple times on a page.
Clicks - Number of times a shopper clicks an item in a Recommendation unit.
Viewability % - Percentage of Recommendation unit impressions that register a view.
Click-through rate (CTR) % - Percentage of Recommendation unit impressions that register a click.
Viewable Click-through Rate (vCTR) % - Percentage of Recommendation unit viewable impressions that register a click.
Revenue - Revenue driven by a Recommendation. Revenue is calculated by the total value of items that were clicked on in a Recommendation unit and ultimately purchased.