Configuring Newsletters
The first step in creating newsletters is to configure the newsletter settings for your site. You can require customers to click a confirmation link that is sent by email to confirm the subscription. This double opt-in, method requires customers to confirm twice that they want to receive your newsletter, and reduces the possibility that it might be considered to be spam.
Configure Subscription Options
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On the Admin sidebar, go to Stores > Settings > Configuration.
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In the left panel, expand Customers and choose Newsletter.
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If necessary, expand the Subscription Options section. Then, do the following:
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Confirm the email template and sender of the each of the following email messages that are sent to subscribers:
- Success email
- Confirmation email
- Unsubscribe email
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To use the double opt-in process to confirm subscriptions, set Need to Confirm to
Yes
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To allow people who do not have an account with your store to subscribe to the newsletter, set Allow Guest Subscription to
Yes
.
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When complete, click Save Config.