Marketing Menu | Adobe Commerce 2.3 User Guide (Archived)

Marketing Menu

This site contains archived merchant documentation for a version of Adobe Commerce and Magento Open Source that has reached end-of-support. The documentation available here is intended for historical reference only and is not maintained. The Adobe Commerce Merchant Documentation for current releases is published on the Adobe Experience League.

The Marketing menu provides access tools for managing promotions, communications, SEO, and user-generated content.

Marketing Menu

On the Admin sidebar, click Marketing.

Main sections

Promotions

Create catalog and cart price rules that trigger discounts based on a variety of conditions. Set up promotions that spring into action when the required conditions are met.

Create related product rules and manage gift card accounts.

Private Sales

Private Sales and other catalog events are a great way to leverage your existing customer base to generate buzz and new leads with exclusive access for members only, or by invitation.

Channels

Increase revenue by expanding sales to additional webstores with Amazon Marketplace integration. The Channels sub-menu only appears when Amazon Sales Channel is configured.

Communications

Customize all notifications sent from your store. Create newsletters and publish RSS feeds.

Set up rules that send email reminders to customers whenever the conditions are met.

SEO & Search

Analyze search terms and synonyms to help customers find products in the store, manage meta data, and create a site map. Use redirects to manage URL changes and avoid broken links.

User Content

Leverage user-generated product reviews to create a sense of community, and increase sales.

Customer Engagement

Use dotdigital Engagement Cloud to create personalized, automated engagement campaigns that exceed customer expectations. Connect your data to boost ROI and increase customer lifetime value.

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