After July 2021, the 2.3.x release line no longer received quality updates or user guide updates. PHP 7.3 reached end of support in December 2021, and Adobe Commerce 2.3.x reached end of support in September 2022. We strongly recommend upgrading to Adobe Commerce 2.4.x to help maintain PCI compliance.
Retain Customers
This site contains archived merchant documentation for a version of Adobe Commerce and Magento Open Source that has reached end-of-support.
The documentation available here is intended for historical reference only and is not maintained.
The Adobe Commerce Merchant Documentation for current releases is published on the Adobe Experience League.
Magento makes it easy for you to get repeat business and build brand loyalty. Magento gives you total control and flexibility over creating and revising goodies like rewards programs, custom coupons and automated emails to keep your customers coming back again and again.
- Email Marketing Automation
- Send professionally designed, dynamic email campaigns with live data from your Magento store, powered by dotdigital.
- Merchandise Return
- Customers can submit requests for Return Merchandise Authorization from your store. You can create shipment orders in a carrier system and print shipping labels with RMA numbers.
- Store Credit
- Keep customers loyal and happy by issuing refunds as store credit or virtual gift cards to ensure that the money they spend stays in your store.
- Reward Points
- Drive customer engagement with reward programs and points based on a range of transactions and customer behaviors. Base redemption on a variety of factors, such as balance, customer history, and conversion rates.
- Target Shopping History
- Encourage customers to make return purchases with targeted promotions based on their shopping history. With Magento Commerce, you can easily build segments based on your customer base.
- Custom Coupons
- Create coupons codes for social media, email, or print campaigns. You can incorporate coupon codes into any design you like.
- Newsletters
- Stay in touch with current customers who’ve opted to receive newsletters. You can create as many newsletter templates as you want.
- RSS Feed
- When RSS feeds are enabled, subscribers of each feed automatically receive alerts about any additions to products, specials, categories, and coupons. A link to all RSS feeds that you publish is provided in the footer of your store.