After July 2021, the 2.3.x release line no longer received quality updates or user guide updates. PHP 7.3 reached end of support in December 2021, and Adobe Commerce 2.3.x reached end of support in September 2022. We strongly recommend upgrading to Adobe Commerce 2.4.x to help maintain PCI compliance.
Attract New Customers
This site contains archived merchant documentation for a version of Adobe Commerce and Magento Open Source that has reached end-of-support.
The documentation available here is intended for historical reference only and is not maintained.
The Adobe Commerce Merchant Documentation for current releases is published on the Adobe Experience League.
Magento is packed with features that make it easy to create a “search engine friendly” websites and increase the likelihood of bringing the right customers to your site.
- Search Engine Optimization
- Magento offers powerful, native capabilities to streamline Search Engine Optimization (SEO) practices for content and site exposure that are integrated with the Admin, and tied directly into the user experience.
- Custom URLs
- Specify custom URLs to make them short, clean, and easy to remember. You can also autogenerate search-friendly URLs to streamline your purchase path.
- Meta Data
- Improve your search engine rankings by choosing specific criteria that helps search engines to find and index your products more easily. You can enter meta data for product, category, and content pages.
- Sitemap
- Link to a sitemap from the footer of your store to give customers an overview of the catalog structure, with links to all categories and products in the store. Easy integration with Google Sitemap.
- Analytics
- In addition to monitoring your site from the Admin dashboard, you can integrate third-party analytics tools such as Google Analytics and New Relic Reporting for detailed statistics on traffic and sales.