After July 2021, the 2.3.x release line no longer received quality updates or user guide updates. PHP 7.3 reached end of support in December 2021, and Adobe Commerce 2.3.x reached end of support in September 2022. We strongly recommend upgrading to Adobe Commerce 2.4.x to help maintain PCI compliance.
Build Loyalty and Advocacy
This site contains archived merchant documentation for a version of Adobe Commerce and Magento Open Source that has reached end-of-support.
The documentation available here is intended for historical reference only and is not maintained.
The Adobe Commerce Merchant Documentation for current releases is published on the Adobe Experience League.
Give customers a direct connection to your brand by allowing them to create customer accounts where they can see their purchase history, wish list, and newsletter subscription information. Use product ratings and reviews to give new customers objective product opinions and promote a sense of community. These features turn customer satisfaction into one of the most powerful and cost-efficient marketing tools at your disposal.
- Advanced Reporting
- Gain valuable insights at a glance with dynamic product, order, and customer reports, powered by Magento Business Intelligence.
- Dashboard Snapshots
- Knowing what’s of interest on your site is crucial to maximize your marketing budget. Use this information on your dashboard to determine what you should cross- and up-sell to loyal customers, or which products to put on sale.
- Customer Accounts
- Opening an account provides customers with a personalized shopping experience that they can share with their friends. Customers can save their shopping preferences, and manage their own store billing and shipping information.
- Advocacy Tools
- Customers who share wish lists and send gift cards make a powerful endorsement of your brand. Wish lists become powerful advocacy tools when shared by email or RSS feed, and gift cards bring motivated new shoppers to your store. (Gift cards are a Magento Commerce only feature)
- Reviews and Ratings
- Product reviews give your customers a way to engage with your brand while fostering a sense of community. You can curate your reviews with tools to help you edit and approve comments for inappropriate content before they go live.