Engage Your Customers | Adobe Commerce 2.3 User Guide (Archived)

Engage Your Customers

This site contains archived merchant documentation for a version of Adobe Commerce and Magento Open Source that has reached end-of-support. The documentation available here is intended for historical reference only and is not maintained. The Adobe Commerce Merchant Documentation for current releases is published on the Adobe Experience League.

Magento makes it easy to create a customized, engaging site experience. Encourage your customers to spend more time exploring your site, and give them the tools to make it easy to find what they want faster.

Content Management: For Magento Commerce, Page Builder makes it easy to create targeted pages with interactive elements that engage your customers. Magento Open Source includes basic CMS features that make it easy to store pages, or parts of pages, that you can use in your store. Even users without a technology background can create and manage site content.
Design and Theme: Control the visual elements of your store with a collection of templates and skin files. You can apply these visual elements to all pages in your store, giving your store a cohesive look and feel.
Multiple Stores, Sites, and Views: Control the look and feel of multiple sites, introduce new markets and languages, and track analytics from a single Admin.
Multiple Devices: Magento’s powerful features make it easy to create storefronts optimized for iPhone, Android, and Mobile Opera browsers to help you engage consumers with mobile commerce now, and into the future.
Shopping Tools: Your store includes a set of shopping tools that create opportunities for your customers to interact with your store, connect on social media, and share with friends.
Sophisticated Search: Filter product by price, manufacturer, or any other criteria to reduce the time to purchase.