Differentiate and Personalize

This site contains archived merchant documentation for a version of Adobe Commerce and Magento Open Source that has reached end-of-support. The documentation available here is intended for historical reference only and is not maintained. The Adobe Commerce Merchant Documentation for current releases is published on the Adobe Experience League.

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Create Custom Experiences: Magento offers a rich set of tools to create personalized experiences across multiple digital touchpoints, based on customer activity and profile.
Custom Catalog and Price Lists: Offer a curated product selection with custom pricing for specific companies, while continuing to offer the standard catalog with regular pricing for general customers.
Targeted Segmentation: Optimize your marketing initiatives with dynamic content, promotions, and banner based on properties such as customer address, order history, and shopping cart contents.
Smart Shopping Rules: Customize the shopping experience with price rules and promotions that trigger at the product or shopping cart level.
Customer Groups: Offer different products and pricing according to customer group or shared catalog. Determine which discounts are available and the tax class that applies to the order.
Maintain Multiple Tailored Websites: Maintain multiple tailored sites based on brand, geography, channel partner, or account. Introduce new markets and languages, and track the analytics from a single Admin.