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Google API
This site contains archived merchant documentation for a version of Adobe Commerce and Magento Open Source that has reached end-of-support.
The documentation available here is intended for historical reference only and is not maintained.
The Adobe Commerce Merchant Documentation for current releases is published on the Adobe Experience League.
Stores > Settings > Configuration > Sales > Google API
Google Analytics
| Field | Scope | Description |
|---|---|---|
| Enable | Store View | Enables Google Analytics for your store. Options: Yes / No |
| Account Number | Store View | The account number, or tracking code, that was assigned when you created your Google Analytics account. |
| Anonymize IP | Store View | Determines if identifying information is removed from IP addresses that appear in Google Analytics results. |
| Enable Content Experiments | Store View | Activates Google Content Experiments, which can be used to test up to ten different versions of the same page. Options: Yes / No |
| Account Type | Store View | Determines the configuration options according to your Google Analytics account type. Options: Universal Analytics (default) / Google Tag Manager |
Google Analytics - Google Tag Manager
Google Analytics - Google Tag Manager
| Field | Scope | Description |
|---|---|---|
| Enable | Store View | Enables Google Analytics for your store. Options: Yes / No |
| Account Type | Store View | Determines the configuration options according to your Google Analytics account type. Options: Universal Analytics (default) / Google Tag Manager |
| Account Number | Store View | The account number, or tracking code, that was assigned when you created your Google Analytics account. |
| Anonymize IP | Store View | Determines if identifying information is removed from IP addresses that appear in Google Analytics results. |
| Enable Content Experiments | Store View | Activates Google Content Experiments, which can be used to test up to ten different versions of the same page. Options: Yes / No |
| Container ID | Store View | The unique ID for the Google Tag Manager container. This value typically starts with GTM-. This ID is located in your Google Tab Manager account. If Google Tag manager is already installed and configured for your store, the Container ID appears automatically in this field. |
| List property for the catalog page | Store View | Identifies the Tag Manager property associated with the catalog page. Default value: Catalog Page |
| List property for the cross-sell block | Store View | Identifies the Tag Manager property associated with the cross-sell block. Default value: Cross-sell |
| List property for the up-sell block | Store View | Identifies the Tag Manager property associated with the up-sell block. Default value: Up-sell |
| List property for the related products block | Store View | Identifies the Tag Manager property associated with the related products block. Default value: Related Products |
| List property for the search results page | Store View | Identifies the Tag Manager property associated with the search results page. Default value: Search Results |
| ‘Internal Promotions’ for promotions field “Label” | Store View | Identifies the Tag Manager property associated with the labels for internal promotions. Default value: Label |
Google Adwords
| Field | Scope | Description |
|---|---|---|
| Enable | Store View | Enables Google Adwords for the store. Options: Yes / No |
| Conversion ID | Store View | The ID from your Google AdWords account. |
| Conversion Language | Store View | The language that is used for AdWords conversions. Options: All available languages |
| Conversion Format | Store View | Determines the format of the Google Site Stats notification that appears on the conversion page. The notification links to a page that informs visitors about the cookies that are used to track their visits. This numeric value is assigned to the google_conversion_format variable in your AdWords script. To learn more, see About Conversion Tracking on the Google website. Options: 1 - Displays a one-line notification. 2 - (Default) Displays a two-line notification. 3 - Displays no customer notification. |
| Conversion Color | Store View | Determines the color of the conversion label. Use a color picker to choose the hexadecimal value. This hexadecimal value is assigned to the google_conversion_color variable in your AdWords script. For example: ffffff var google_conversion_color = "ffffff"; |
| Conversion Label | Store View | A text label that appears with the Google Site Stats notification. This text string is assigned to the ~ variable in your AdWords script. For example: “Thank you for shopping!” |
| Conversion Value Type | Store View | Specifies the type of value that is used to determine when a conversion takes place. Options: Dynamic - Determines that a conversion has occurred based on the dynamic Order Amount. Constant - Determines that a conversion has occurred based on the value entered. |
| Conversion Value | Store View | Specifies the value that is used for a “Constant” conversion value type. |
| Send Order Currency | Store View | Enables transaction-specific currency conversion values in AdWords (for websites with different base currencies). |