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Go Live

SEO overview

Search optimization on this storefront depends on two coordinated layers: how Edge Delivery Services serves HTML to crawlers, and how your Commerce catalog URLs and metadata stay consistent across stores.

Two layers to coordinate

Section titled “Two layers to coordinate”

Edge Delivery Services (platform)

Section titled “Edge Delivery Services (platform)”

Edge Delivery Services (EDS) shapes the first HTML response: document-based pages (for example, marketing or editorial pages) usually ship most of their text there, while many catalog product detail pages (PDPs) load product details after that response for performance unless you publish server-side metadata or use prerender. Search engines and large language model (LLM) crawlers still rely heavily on that first payload, so Adobe publishes shared SEO and GEO guidance on AEM.live . GEO sits alongside SEO on that page. For example, some bots do not fully render every page, so they lean on the initial HTML.

SEO and GEO best practices on AEM.live How EDS treats canonical content, server rendering versus rendering in the browser, sitemaps, robots rules, structured data, and how performance ties to discoverability. Read this alongside your Commerce configuration.

Adobe Commerce storefront (catalog)

Section titled “Adobe Commerce storefront (catalog)”

Your Commerce layer adds URL patterns, folder mapping, canonical choices, structured metadata, and multi-store rules on top of those EDS defaults. Document-based routes and catalog routes behave differently, so search crawlers and social previews can treat thin or duplicate first HTML as low-value unless SEO indexing and SEO metadata stay aligned. SKUs, configurable products, and store-specific URLs all influence which URL should win and what appears in that first response.

The SEO indexing and SEO metadata pages spell out storefront-specific checks. They extend the platform baseline on AEM.live .

Keep both layers aligned

Section titled “Keep both layers aligned”

Use the same story in the platform response and the catalog: one clear URL per indexable product context, metadata that matches that URL, and enough useful text in the first HTML when a bot stops after the first response.

  • Match Edge Delivery Services expectations for sitemaps, robots, performance, and primary content in the first HTML. Treat SEO and GEO best practices on AEM.live as the baseline for your mix of document-based and catalog routes.
  • Implement URL rules, folder mapping, canonicals, hreflang, and store-specific crawling behavior from SEO indexing so the URLs you publish are the URLs you want indexed.
  • Publish titles, descriptions, and structured data for catalog pages from SEO metadata so those fields line up with the URLs above.
  • Before go-live, verify with Launch checklist — SEO and indexing. If validators or feeds still see thin PDP HTML, use AEM Commerce prerender.
Section titled “Related links in this documentation”

Use these pages when you implement indexing, metadata, launch checks, or prerender for your storefront: