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Adobe Commerce Storefront

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Commerce Storefront

Create your content

Commerce Storefront is included with Adobe Commerce as a Cloud Service and Adobe Commerce Optimizer. It is designed to streamline both the technical and editorial workflows for creating and maintaining the content for your commerce storefronts.

What is the Commerce Storefront?

The Commerce Storefront is a collection of tools and technologies from Adobe designed to make it easy to create, manage, and customize modern, high-performance storefronts. It brings together the following tools—the building blocks of a commerce storefront:

What is the Commerce Storefront?

What is the Commerce Storefront?

  1. Document Authoring (DA.live): The content management app (CMS) where your storefront’s pages, blocks, and assets are authored and managed.

  2. Visual Editor: A subset of features from the AEM Universal Editor that provides business users and content authors a WYSIWYG editor for updating content directly on the rendered page of the storefront.

  3. Digital Assets Management: Tools for storing and managing images and other media used on your storefront.

  4. Content Blocks: Pre-built content components used to build the static storefront content, such as buttons, images, lists, links, and more.

  5. Commerce Blocks: Pre-built commerce components that use drop-ins to add commerce features to your storefront, such as product details, cart, checkout, product lists, and more.

  6. Edge Delivery Services: A fast, scalable delivery platform for your storefront and its assets.

DA.live (Document Authoring)

DA.live (Document Authoring) is the content management system (CMS) you use to build you storefront site. It is where you create and manage your storefront’s pages, blocks, and assets. DA.live provides a collaborative environment for content teams to create and structure site content, manage translations, and control publishing workflows. It integrates with Visual Editor for in-context editing and with Edge Delivery Services for fast, reliable content delivery. DA.live supports versioning, localization, and the features required to manage multiple commerce storefronts.

Learn more about DA.live in the DA.live tutorial.

Visual Editor

The Visual Editor is a powerful visual editing tool that enables business users and content authors to edit website content in real-time with immediate live previews and publishing. This in-context editing experience eliminates the need to switch between different tools or wait for publishing cycles to see changes.

Learn how to use the Visual Editor in the Using the Visual Editor topic.

For more information about the Universal Editor, see Universal Editor authoring.

Digital Assets Management

The digital assets management (DAM) tool, powered by Adobe Experience Manager Assets, provides access to editorial assets like images, videos, and other media used on content pages and product enrichments. The DAM tools integrate with DA.live and Visual Editor for seamless media content management and asset selection. It works with Edge Delivery Services to deliver optimized assets globally.

For more information about AEM Assets, see Publishing pages with AEM Assets and AEM Assets overview.

Content and Commerce blocks

Blocks are a foundational concept for adding form and function to page sections. They are defined using tables in the content and rendered on-screen using content properties and style-sheets. Commerce blocks are content blocks that use drop-ins to add commerce features to your storefront, such as product details, cart, checkout, product lists, and more.

Learn how to use the Content and Commerce blocks in the Content and Commerce blocks topic.

For more information about content blocks, see the Block Collection topic.

Edge Delivery Services

Edge Delivery Services is a fast, scalable platform for delivering your storefront’s content and assets to customers. It leverages a global content delivery network (CDN) to ensure that pages, images, and other resources load quickly, no matter where your customers are located. By serving content from the edge (geographically distributed servers closer to your customers), we reduce latency and improve site performance, which is critical for both user experience and SEO. Edge Delivery Services is tightly integrated with the Commerce Storefront ecosystem, ensuring seamless deployment and updates to your customer’s storefront experience.

Learn more about Edge Delivery Services in the Edge Delivery Services Overview topic.

Summary

The Commerce Storefront is Adobe’s comprehensive solution for creating and managing modern, high-performance storefronts. It combines six essential tools into a unified ecosystem:

  • DA.live serves as your content management system for authoring and organizing storefront content
  • Visual Editor provides real-time, in-context editing capabilities for business users and content authors
  • Product Visuals offers digital asset management for storing and optimizing editorial media
  • Content Blocks and Commerce Blocks provide pre-built components for both static content and dynamic commerce functionality
  • Edge Delivery Services ensures fast, global content delivery through a scalable CDN platform

Together, these tools streamline both technical and editorial workflows, enabling teams to efficiently create, customize, and maintain commerce storefronts that deliver exceptional user experiences and optimal performance.